Bigger Isn't Always BetterThe New Mindset for Real Business Growth

By: Robert M. Tomasko

260 pp.
AMACOM

A big business is a successful business, or so goes contemporary thinking. In Bigger Isn’t Always Better, Robert M. Tomasko discusses his belief that growth does not necessarily mean getting bigger. He believes that growth is moving forward, making progress. Growth is the ability to generate effective action and to take what is best about a business and nurture it.Not everyone can do this. It takes someone with a different mindset – someone who has a discomfort with the status quo and who can visualize a better goal for a company or a better way to do things. In his book, Tomasko spells out the characteristics of this leader with the different mindset – the “grower.”