The Culture Code
An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
By: Clotaire Rapaille
208 pp.
Broadway Books
For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This groundbreaking revelation is that people acquire an unconscious system of “Codes” as they grow up within their cultures. And, these Culture Codes are what makes an individual distinctly American or British or Japanese, causing him or her to live, buy, and even make love in distinctly American, British, or Japanese ways.In The Culture Code, Rapaille deciphers a host of America’s most fundamental archetypes, from sex to money, health, alcohol, and America itself, to expose why Americans act distinctly as Americans. These serendipitous discoveries not only provide critical insights on how to conduct business in dramatically different ways, they also offer individuals the refreshing freedom of understanding how people predictably think as a culture and behave as a group.
An Ingenious Way to Understand Why People Around the World Buy and Live as They Do
By: Clotaire Rapaille
208 pp.
Broadway Books
For 30 years, Dr. Clotaire Rapaille has used a revolutionary idea to improve the bottom line of such diverse companies as Chrysler, Procter & Gamble, GE, AT&T, Boeing, Honda, Kellogg, and L’Oreal. This groundbreaking revelation is that people acquire an unconscious system of “Codes” as they grow up within their cultures. And, these Culture Codes are what makes an individual distinctly American or British or Japanese, causing him or her to live, buy, and even make love in distinctly American, British, or Japanese ways.In The Culture Code, Rapaille deciphers a host of America’s most fundamental archetypes, from sex to money, health, alcohol, and America itself, to expose why Americans act distinctly as Americans. These serendipitous discoveries not only provide critical insights on how to conduct business in dramatically different ways, they also offer individuals the refreshing freedom of understanding how people predictably think as a culture and behave as a group.
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