Monday, January 1, 2007


The Starfish and the Spider
The Unstoppable Power of Leaderless Organizations
By: Ori Brafman and Rod. A. Beckstrom
240 pp.
Penguin Group

In The Starfish and the Spider, entrepreneurs Ori Brafman and Rod Beckstrom offer that organizations fall into two categories: traditional “spiders,” which have a rigid hierarchy and a top-down organization, and revolutionary “starfish,” which rely on the power of peer relationships, a shared ideology, and a catalyst - not a traditional leader. What happens when no one is in charge, when there is no hierarchy? We imagine there would be disorder, even chaos. But in many arenas, a lack of traditional leadership is giving rise to powerful groups that are turning a number of industries and society itself upside down. The authors make a powerful argument that the impetus behind the rise of the starfish is the Internet, which has unleashed the force of decentralization.From this premise, the authors explore what happens when starfish come up against spiders, and they reveal how established companies and institutions are learning to incorporate starfish principles to achieve success.

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