Branding Iron

Branding Lessons from the Meltdown of the U.S. Auto Industry

By: Charles Hughes, William Jeanes, with Foreword by David E. Davis, Jr.

263 pp.

Racom Books

Building great brands represents a strong commitment to deliver “a promise wrapped in an experience”. In the U.S. auto industry, a branding crisis has been brewing for decades as it is unable to attract increased numbers of customers to its many brands. The car business is a compelling example of how the value of a brand can disappear overnight. With the devaluation of the branding concept and dilution of brand identities, U.S. auto makers are unwittingly commoditizing their own products.In Branding Iron, authors Charlie Hughes and William Jeanes examine the automobile industry and offer strategies to turn vehicles into sought-after brands. Read a little deeper and discover that the principles put forth in this work can apply to any industry.